Advancing Health in Yemen: Strategic Priorities and Opportunities

The World Health Organization in Yemen

In 2023, the World Health Organization (WHO) in Yemen hosted the Yemen Health Forum to advocate for critical health issues. The event aimed to highlight Yemen's health situation while maintaining a cohesive visual identity, incorporating patterns and motifs inspired by the Yemeni culture.

The branding was developed around the theme “Advancing Health in Yemen: Strategic Priorities and Opportunities,” reflecting on the country's health landscape.

A refined color palette of various blue shades was chosen, matching corporate colors and complemented by intricate Yemeni-style arabesque patterns to merge cultural authenticity with a professional aesthetic.

Carefully curated dynamic photography was utilized to create a positive visual impact, while printed materials—such as attendee handout folders—featured illustrative infographics for quick reference to key topics. On-site presentations and large-screen displays were designed to maintain visual consistency with the printed collateral, ensuring a unified experience across all platforms.

About the Project

Event Design | Visual Theme | Presentation