Promoting Health through Design

The World Health Organization in Yemen

A suite of branded materials—including notebooks, tote bags, and calendars—was designed to advance WHO’s "Health for All" mandate. Drawing text directly from the organization’s constitution translating foundational health principles.

The collection reflected WHO’s identity blue palette while using subtle gradients. Health-centric motifs were taken from WHO’s brand manual to reinforce the organization’s health leadership role.

For Yemen-specific distribution, traditional Yemeni geometric patterns were incorporated into select items to resonate with local stakeholders and promote the cultural identity of people the country office is serving.

About the Project

Design | Branding