Expanding Access of Yemen's Local Market to International Trade

License Yemen Company

The visual identity of License Yemen Company was designed to reflect the company’s mission of bridging local economic potential with global opportunities. Rooted in Yemen’s rich cultural legacy, the brand’s earthy color palette echoes the natural landscapes and traditional craftsmanship of the country. These tones allow the brand to maintain visual distinction in the international market.

Every element was carefully selected to communicate trust and ambition by grounding the brand in Yemen’s visual heritage while embracing a forward-looking approach.

The logo was inspired by the intricate embroidery of the Jambiah (dagger) belt—a symbol of Yemeni heritage and pride. By incorporating this motif, the clean, modern lines of the design ensure scalability and adaptability across digital and print mediums, making it both timeless and functional.

Qamariah's (stained glass) geometric arabesque patterns were used, drawing from Yemen’s iconic architectural details. The patterns, subtly integrated into marketing collateral and digital platforms, add depth and texture while maintaining minimal layouts.

About the Project

Brand Identity | Brand Guide