Enhancing Visibility and Promoting Sustainability

The United Nations Development Programme in Yemen

A cohesive suite of branded promotional items was designed—including notebooks, tote bags, and campaign materials—to amplify UNDP’s visibility and engagement in Yemen. The project required aligning with the organization’s sustainability ethos and visual identity while ensuring practicality for global audiences.

The patterns and motifs were adapted from UNDP’s flagship reports to maintain consistency with the organization’s existing campaigns. Each piece was designed to reflect UNDP’s commitment to sustainability and the SDGs, merged with strategic visibility.

UNDP’s signature color palette was used to reinforce the organization’s identity, while simplified layouts were selected to prioritize clarity, with subtle patterns adding texture without overwhelming the messaging.

About the Project

Design | Branding